ABOUT US
About White in Grey Innovations.
White in Grey Innovations is a company based in New Delhi, India. We build digital products that address everyday problems. The company was founded on 25 March 2026 by Ritika Chauhan.
What we do
We focus on the questions, frustrations, and small difficulties people encounter in daily life—and where a digital product could help.
Our first focus is personal care. Through Miyu, we’re exploring how technology can help people navigate conflicting advice and make choices that fit their own needs.
Where the name comes from
Many everyday choices come with too much noise: conflicting advice, crowded options, and claims that are hard to check. Our logo shows this as one clear white bar standing among many grey ones. We want our products to be that clear signal—light among the confusion.
Our first product: Miyu
Miyu (pronounced ‘me you’) is an AI personal care assistant for skin and hair. It helps you make sense of your concerns, understand your options, and choose what fits your needs and budget. Miyu is currently in closed beta on Android.
Learn more at askmiyu.com.
How we build
- Understand the problem first. Start with what people are trying to do, where they struggle, and what would help.
- Make the reasoning clear. Design for explanations people can follow, with relevant trade-offs and limitations made visible.
- Improve through real use. Use feedback and testing to identify what helps, what causes confusion, and what needs to change.
Founder
White in Grey Innovations was founded in March 2026 by Ritika Chauhan, who leads the company.
Connect with Ritika on LinkedIn.
Contact
Email care@askmiyu.com, or find us on LinkedIn.